Post by account_disabled on Dec 3, 2023 23:17:22 GMT -6
A common barrier to adopting sophisticated AI and machine learning technology is executives becoming discouraged by the cost of the initial adoption process. While AI can take on the time-consuming and often overwhelming task of manually managing and interpreting huge volumes of data, the initial setup process can, like any new technology, be both costly and tedious.
Additionally, the skills required to deploy such advanced technology mean that organizations may face additional delays and costs resulting from recruiting data scientists and adapting to a culture requiring Buy Bulk SMS Service marketers and IT professionals to work closely together. collaboration. As a result, organizations may feel that the investment is not based on a viable use case scenario.
To counter this view, take a step back and think about the long-term benefits of the initial investment. If AI is implemented strategically, it will ultimately deliver benefits such as superior personalization capabilities, better customer experience and increased sales.
As early as 2014, McKinsey found that optimizing customer satisfaction, which today relies largely on implementing personalized experiences, generated a 15% increase in a brand's revenue. . More recently, a study by Econsultancy found that 93% of businesses see increased conversion rates through personalization . With a properly implemented AI strategy, brands can personalize even more effectively and potentially drive even higher conversion rates.
Additionally, the skills required to deploy such advanced technology mean that organizations may face additional delays and costs resulting from recruiting data scientists and adapting to a culture requiring Buy Bulk SMS Service marketers and IT professionals to work closely together. collaboration. As a result, organizations may feel that the investment is not based on a viable use case scenario.
To counter this view, take a step back and think about the long-term benefits of the initial investment. If AI is implemented strategically, it will ultimately deliver benefits such as superior personalization capabilities, better customer experience and increased sales.
As early as 2014, McKinsey found that optimizing customer satisfaction, which today relies largely on implementing personalized experiences, generated a 15% increase in a brand's revenue. . More recently, a study by Econsultancy found that 93% of businesses see increased conversion rates through personalization . With a properly implemented AI strategy, brands can personalize even more effectively and potentially drive even higher conversion rates.