Post by account_disabled on Jan 10, 2024 4:09:13 GMT -6
We assumed that if we were to do anything, we had to stand out! We started by examining the company's target group. Our analyzes showed that these are mainly men aged approximately 30-45 interested in construction and renovation. Many of them are owners or employees of construction companies of various sizes. The message is mainly addressed to them. At the same time, we have not forgotten about Sunday DIY enthusiasts who want to refresh their four walls. For this purpose, we have created well-thought-out advertising campaigns that do not waste the budget. Thanks to this knowledge, we were able to build an appropriate message tailored to the people interested in the wholesale.
We also decided to change the slightly dusty image of the company and replace technical communication with the client with a more light, but still professional one. For this purpose, we refreshed the visual identification and created Malek. He is a seemingly ordinary and average Email List character, but he has extensive knowledge of construction and an appearance that immediately arouses sympathy. Malek is not only the company's mascot, but also a full-fledged advisor. We created it to give the brand a human character and stand out from similar wholesalers. The company's hero – Malek. We have planned the website to be transparent, legible and easy to use. We took care of an effective product page in such a way that it encouraged purchases. We have also introduced a chat enabling quick contact with company specialists. We have improved the company blog and connected it to the store.
Thanks to this action, it began to provide not only professional knowledge, but also influenced the positioning of the website in search engines and enabled the display of products related to the article. Mal-Drewu's blog about building materials. Expanding the company's recognition The new image of the company has met the tastes of customers and is constantly strengthened by us in channels such as: new online store, blog, Facebook, remarketing, positioning, Google Ads and radio advertising. The company's constantly increasing revenues are the best example of the effectiveness of our activities. Charts showing the best converting groups and the growth of new users on the website. Charts showing the best converting groups and the growth of new users on the website. While building greater recognition of the company, we faced a problem with stereotypical thinking about the construction industry. Many people have become convinced that companies from this segment are people to watch out for.
We also decided to change the slightly dusty image of the company and replace technical communication with the client with a more light, but still professional one. For this purpose, we refreshed the visual identification and created Malek. He is a seemingly ordinary and average Email List character, but he has extensive knowledge of construction and an appearance that immediately arouses sympathy. Malek is not only the company's mascot, but also a full-fledged advisor. We created it to give the brand a human character and stand out from similar wholesalers. The company's hero – Malek. We have planned the website to be transparent, legible and easy to use. We took care of an effective product page in such a way that it encouraged purchases. We have also introduced a chat enabling quick contact with company specialists. We have improved the company blog and connected it to the store.
Thanks to this action, it began to provide not only professional knowledge, but also influenced the positioning of the website in search engines and enabled the display of products related to the article. Mal-Drewu's blog about building materials. Expanding the company's recognition The new image of the company has met the tastes of customers and is constantly strengthened by us in channels such as: new online store, blog, Facebook, remarketing, positioning, Google Ads and radio advertising. The company's constantly increasing revenues are the best example of the effectiveness of our activities. Charts showing the best converting groups and the growth of new users on the website. Charts showing the best converting groups and the growth of new users on the website. While building greater recognition of the company, we faced a problem with stereotypical thinking about the construction industry. Many people have become convinced that companies from this segment are people to watch out for.