Post by account_disabled on Jan 10, 2024 0:31:59 GMT -6
announcement in the application that says you’re eligible to upgrade a campaign. The changes will also be available in the AdWords API so that Google Partners can will have enough time to adopt these new features, with the caveat that device targeting and stuff will be going away. Late June (tentative): All campaigns are auto-upgraded to Enhanced Campaigns. It will be an option until mid-year. Then enhanced campaigns will be the default for all campaigns. What’s the Real Reason for AdWords Enhanced Campaigns? In addition to increasing adoption rates for mobile advertising in AdWords by greatly simplifying campaign creation, management and reporting for mobile search, Google wants to, eliminate the gap between mobile and desktop CPC’s. So Are Mobile CPC’s Going Up? Yes. I believe that on average, they’ll be the same as desktop CPC’s after the auto-upgrade rolls out due to increased advertiser competition and all of the auto-set mobile bid adjustment factors. In fact, last month Google CEO Larry Page was asked on an earnings call if he thought that mobile CPC’s would be going up any time soon, to which he responded: “I am very, very optimistic about it. I think that [mobile] CPCs will improve … Obviously; I mentioned that we are working to simplify our ad system for advertisers.
In the light of all these changes and I am excited about our plans there: We don’t have anything to announce today but I am very excited about our efforts there. I think that we will make rapid progress in that area.” What’s WordStream Doing with Enhanced Campaigns? WordStream was one of just 3 companies to be pre-briefed on the changes over a month ago because Whatsapp Mobile Number List we work with nearly a thousand SMB advertisers. We’re excited to add these capabilities to our PPC management platform, and we already have teams working on it! We’ll be publishing additional tips and best practices to our blog soon! Summary: Are AdWords Enhanced Campaigns Good for Advertisers? I think the changes make a lot of sense. Right now there are a bunch of advertisers that opt out of mobile search because they think (incorrectly) that the ROI of mobile search isn’t there.
They’re led to believe that’s the case because they don’t fully take advantage of all the powerful mobile features that Google has to offer. And they don’t bother with those features because it’s pretty complicated and requires extra work on the part of the advertiser. In particular, small businesses that I work with every day aren’t too keen on doubling the number of ad campaigns in their account because that doubles the campaign management complexity – and they have other things to do, like running their business! It’s also a bit more challenging to track the ROI of mobile search, and the call reporting costs are incurred by the advertiser. As a result, some advertisers make the determination that it’s not worth the hassle. As you can see, it’s a bit of a vicious cycle here. I believe that the ROI of mobile search is very compelling – you have a lot of valuable leverage, like precise location, immediacy, commercial intent, and 1-click-to-call going for it. It’s always been a matter of just getting the advertiser to adopt the somewhat complicated best practices in terms of campaign setup and reporting to realize these benefits. By simplifying this process, I’m confident that you’ll see an uptake in mobile advertising adoption and ROI. I think the new AdWords enhanced campaigns will be particularly helpful for the SMBs who are not yet taking advantage of mobile search.
In the light of all these changes and I am excited about our plans there: We don’t have anything to announce today but I am very excited about our efforts there. I think that we will make rapid progress in that area.” What’s WordStream Doing with Enhanced Campaigns? WordStream was one of just 3 companies to be pre-briefed on the changes over a month ago because Whatsapp Mobile Number List we work with nearly a thousand SMB advertisers. We’re excited to add these capabilities to our PPC management platform, and we already have teams working on it! We’ll be publishing additional tips and best practices to our blog soon! Summary: Are AdWords Enhanced Campaigns Good for Advertisers? I think the changes make a lot of sense. Right now there are a bunch of advertisers that opt out of mobile search because they think (incorrectly) that the ROI of mobile search isn’t there.
They’re led to believe that’s the case because they don’t fully take advantage of all the powerful mobile features that Google has to offer. And they don’t bother with those features because it’s pretty complicated and requires extra work on the part of the advertiser. In particular, small businesses that I work with every day aren’t too keen on doubling the number of ad campaigns in their account because that doubles the campaign management complexity – and they have other things to do, like running their business! It’s also a bit more challenging to track the ROI of mobile search, and the call reporting costs are incurred by the advertiser. As a result, some advertisers make the determination that it’s not worth the hassle. As you can see, it’s a bit of a vicious cycle here. I believe that the ROI of mobile search is very compelling – you have a lot of valuable leverage, like precise location, immediacy, commercial intent, and 1-click-to-call going for it. It’s always been a matter of just getting the advertiser to adopt the somewhat complicated best practices in terms of campaign setup and reporting to realize these benefits. By simplifying this process, I’m confident that you’ll see an uptake in mobile advertising adoption and ROI. I think the new AdWords enhanced campaigns will be particularly helpful for the SMBs who are not yet taking advantage of mobile search.